T in the Park is an iconic festival on the national and international stage. We have been working with, T in the Park promoters, DF Concerts over the last 4 years. The role of the T in the Park site is to capture the thrill and passion of the festival and relay necessary information to music fans, the media and production teams, through a CMS site.
With over 80,000 fans attending the sold out event, the site caters for extremely high traffic peaks, especially around the time when tickets are released and lineups are announced. A substantial email marketing campaign runs in conjunction with the main T in the Park site to entice users to upgrade their camping tickets, purchase lockers and parking tickets.
Since going live the site has attracted over 20,000 registrations for the T in the Park mailing list and in 2009, we were announced as a T in the Park sponsor, further cementing our working relationship with DF Concerts.
